Evaluating its performance therefore requires certain key factors to be fixed in order to track how well or poorly it is performing. Google Analytics helps in understanding the users’ activity, their sources, and intensity of their activity. The important measures that can be taken to monitor are the number of visitors, the number of hits […]
Why is it significant to identify elements for making some promotional website efficient? Knowledge of promotional website features help various forms of businesses and educational institutions avoid common mistakes that include the omission of clear and concise calls to action. A less effective promotional website design will result in followers not switching from the website’s […]
It enables testing of two versions of the website to determine which is more effective from a customer’s perspective. For instance, Below the fold CTA, color scheme test and page layout; you can easily define which of them performs best. For instance, you could have tried using two colors for the CTA button, one with […]
SEO is another technique of ensuring that your website is well positioned on the commonly used search engines to enable it increase its organic traffic. Namely, if you do not optimize your website for search engines, it may not even be indexed when customers search Google for products/services of your company. Therefore, when you make […]