Best Strategies for Converting Visitors
Strong Call-to-Action (CTA)
In one of the preceding sections, it was pointed out that a strong call to action, abbreviated as CTA is one of the most critical things that a site needs to anything from visitors to customers.
A CTA empowers a user to take the next action and creates a very clear understanding of what further action is expected from a user.
Failure to include a CTA may leave the website visitor confused about what next to do or even carry out a desired action that was intended.
Your CTA has to be action-oriented and should invoke the feeling of correct action at the right time or take advantage of a special offer.
Use action-oriented strong verbs in your calls to action such as Get Started Now, Free Trial, Shop the Collection, Sign Up, Unlock Your Discount and so on.
These phrases are optimal because they make users engage in the intended behaviors without delay.
To add to this, you can apply phrases such as, ‘Limited Offer’ or ‘While stocks last’ to increase the anticipation of the client and ensure that they make a quick decision.
Yes, the location is a determinant factor in the case of CTAs.
User-Friendly Navigation
Easy to navigate website is very important given that the website users want to locate something in a very simple, fast and efficient manner.
The positioning and organization of product/service or content should be such that the users when they get on your site, then they should have the ability to quickly look for what they want.
This means that, if the navigation is particularly convoluted or even hard to follow, the visitors will be dissuaded from going any further to convert.
Clean its style by divide the website into short and understandable sections.
The main navigation menu should be brief; the examples of the menu options could be Products, About Us, Contact, Blog.
It is also important not to flood the user with options that they can access through the menu—the KISS (Keep It Simple, Stupid) principle rules here.
In case of a large number of links, submenus are fine and you can use drop-down or secondary menus should the need arise.
Another usability necessity is the necessity of making the site search bar, whether it is a large site with numerous products and variety of topics.
Search bars should be immediately visible and the option that pops up when users begin typing should be appropriate.
Engaging and Valuable Content
The new content is one of the most significant factors that can attract users and make them come back again to your site.
Great content is helpful in developing the relationship with the audience as well as in setting up the influential image of the brand.
This is the probability of other visitors coming to your site and learning that they found what they need and engaging information and hence keep coming back to your site.
To begin with, post relevant topics that your audience may be interested in, facing challenges, asking questions, etc. How to content, useful tips, and special articles with more features about the trends will explain to the users to come back every again.
It is additionally important to insert your particular keywords next to your posts to enhance SEO but don’t overstuff your blog.
When creating your content, you should focus more on providing value and the importance of your post than on the keywords to be used.
Some of the other types of contents that are more engaging are the product videos and product demos.
By explaining how it is used or what it can do for them, the customer is capable of incorporating those products into their day to day lives.
Product videos could be more useful to the customers because in the study, it was found that they were able to supplement the information that was given through text and it can also explain certain features of the products that may not be easily explained through text.
Most of the potential consumers are normally interested in hearing success stories of people who have used specific products of certain brands.
