A/B Testing for Better Results

It enables testing of two versions of the website to determine which is more effective from a customer’s perspective.
For instance, Below the fold CTA, color scheme test and page layout; you can easily define which of them performs best.
For instance, you could have tried using two colors for the CTA button, one with a brilliant color and the other with a dull one, to discover that people will be attracted to the former.
In the same way, you can simultaneously experiment over your homepage or product page layouts such as, grid and lists type where it would help in narrowing down which one of them has a higher rate of user engagement.
A/B testing is useful as it gives you a way to come to some concrete conclusions as to what works best in this case of audience engagement.
By doing some tests and fine tuning, the overall performance of the site and hence the number of conversions becomes optimizable.

Collect User Feedback

analytics and A/B testing are helpful but it is equally more beneficial to hear feedbacks from the users.
They get to provide the trip using surveys and feedback forms to make them understand the nature of experience they have had on the website.
The questions can be general about the specific visits and their impression, including the likes and dislikes as well as ways to enhance the website use and content/sample/conception.
It can be used to make the necessary changes to suit the user based on their expectations.
Also, one should have a feature that would enable a single page or content to be rates, so you would be able to have detailed information of the particular areas and aspects of the website.
Apart from enhancing engagement, listening and responding to visitors actively creates a bond and a general understanding that customers’ feedback is greatly appreciated improving the relationship with the visitors.
One important step towards general enhancement and frequently fulfilling the requirements of its users, is to collect feedbacks periodically and apply them.

Conclusion

Website promotion is a good practice that must be understood as one of the tools that can be used in promoting a website if properly optimized can create an impulse to get the user interested and make the final step of ordering the product or service being sold online.
Making use of proper content, appropriate website design, SEO and application of some form of interactivity, it is possible to come up with attractive website that not only draws the attention of the visitors but also converts them to customers.
Below is the list of tips and practices that will help you improve your online presence today: