SEO Optimization
SEO is another technique of ensuring that your website is well positioned on the commonly used search engines to enable it increase its organic traffic.
Namely, if you do not optimize your website for search engines, it may not even be indexed when customers search Google for products/services of your company.
Therefore, when you make your website more compliant with the requirements for SEO, you enhance its visibility, thus high chances of conversion.
First, start with the conception of keywords which reflects what users are seeking for in your website.
Make sure all pages of your website contain relevant keywords within their title, heading and they should be also placed into the body of the text.
Do not also leave out the long tail keywords which are longer phrases used in filtering for specialized themes ensure you get more specific traffic to your site.
Using images is another essential factor to which one needs to pay attention while considering SEO.
Big size images are also not good for the webpage as it will imply a slow loading of the web page, which in one way or the other will affect the rank of the web page.
Optimize image files, but keep image size small but resolve not to compromise with the image quality.
Also, all images should contain alt attributes for which keywords relevant to the content of the image must be inserted.
This is not only useful for state for search engines as to their content but also to the visually impaired users of the site.
Meta tags, also known as meta titles and meta descriptions, are also relevant to SEO optimization.
These are the indications of the kind of content on the website to the search engines and enhance click through rates (CTR) in result pages.
Measuring Success and Optimizing Performance
Use Analytics to Track Engagement
In order to allow more engagement and use your web site most effectively, certain important parameters should be taken into calculation.
Services like Google Analytics allow one to know more about the visitors, their source and the contents they find interesting on the site.
In this way, you can use the performance indicators to adjust your website in order to enhance its success rates.
Evaluating tools that are used to determine the effectiveness of a website include: number of visitors to a particular page, bounce rate, conversion rate, and the behavior of the customer.
Last but not the least, page views indicate the traffic your site receives and which pages attract more traffic.
Bounce rates are the number of visitors that leave immediately after visiting only one page of your website, which might point out where you need to focus your efforts to retain the users’ attention.
High bounce rates could indicate that, whatever message you are trying to convey through your landing pages or blogs is not interesting enough.
Conversion rates are one of the most important indicators, since they attest to the extent of how many users are engaging in the desire activities on the site, whether it is buying a product, filling out an e-mail subscription form, or downloading a reference.
Analyzing user’s activity on your site and their habitual clicking-clacking can be very helpful to understand how much time are your visitors spending on the site and is the content interesting for them.
This will help you discover where exactly you can increase the level of activity, tweak the content or the flow to make the users purchase more.
